Like most people of the Gen Z generation, I spent some of my formative years on the internet. Internet culture and memes have been a part of my life since I was around the age of twelve. It all started with an odd-looking frog and a socially awkward penguin, and somehow, I have now ended up with a somewhat extensive ‘personal’ collection of memes, consisting of ‘saved’ posts on Instagram and Twitter, and probably thousands of screenshotted images. When scrolling through these memes, I often wonder, besides smiling and giggling to myself, why am I doing this? Why are we doing this? By ‘this,’ I mean, both the saving of these images as well as repeatedly revisiting them, sometimes laughing out loud like I have not seen a meme at least ten times by now, and always feeling a weirdly deep sense of affective satisfaction.